How it it all started
When I first started taking pictures, I got asked to do my first branding session in 2018. Branding? What is that? That’s what I thought before too!
I did not know what I was doing.
If trust the process was a human, it would definitely be Michelle. She trusted me from the very beginning and never wavered, even after five years!
I had no idea what “branding” meant, and the first time I was contacted for a brand shoot, I didn't even know how much to charge. I remember when I first embarked on my professional photography journey. It was with Luxe Blooms, and she gave me a challenge: create some images that would represent her brand and make her stand out in their industry. With no clue what photography/ brand photography meant or how this was even done, I went into it with my eyes wide open. The images were beautiful and unique, but what made them stand out most of all? They were taken by someone who didn't know how to do it well at all. imagine the price I had pitched… yes. You probably think below $100 and you’re absolutely correct.
I have made significant progress since September 2018, and I am extremely proud of myself.
I can still recall that time vividly—I had been taking photos for a few months, but I had yet to establish my editing style. Instead, I was shooting based on what was currently trendy: cooler tones and sharper images. Looking back at this photo now, it reminds me of how much I have improved since then, and how much Michelle has also grown her business in a similar way. Seeing our stories side by side makes me feel like we are making a meaningful impact.
If you're considering starting your own business but aren't sure where to begin, my advice is straightforward: just start! Start promoting yourself to friends and family—they might be the first to invest in you. Have a plan written down somewhere so that when people inquire about your business, you can explain precisely what it's all about.
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How To Become A Photographer: A blog about how to start a photography business…
Starting a photography business can be a daunting task, but with the right approach and some hard work, it is definitely achievable. Here are some tips to help you get started:
Define your niche: Photography is a broad field, so it's important to define your niche. Decide what type of photography you want to specialize in – whether it's weddings, portraits, events, fashion, or something else entirely – and focus on building your skills and portfolio in that area.
- Get the right equipment: Invest in quality equipment that will help you produce high-quality images. This includes a camera, lenses, lighting equipment, and editing software.
- Build your portfolio: Start building your portfolio by taking photos for friends and family, or by offering your services at a discounted rate to build your reputation. As you gain more experience, your portfolio will grow and you can start charging higher rates.
- Create a website: Your website is your online storefront, so invest in a professional-looking website that showcases your work and tells potential clients who you are and what you do.
- Develop a marketing strategy: Marketing is key to growing your business. Develop a marketing strategy that includes social media, networking events, and advertising to help you reach a wider audience.
- Set your prices: Research what other photographers in your area are charging and set your prices accordingly. Don't undervalue your work, but also be mindful of what your target market is willing to pay.
- Develop good client relationships: Building strong relationships with your clients is essential for growing your business. Be professional, responsive, and communicative, and deliver high-quality work that exceeds their expectations.